Pharmaceutical direct-to-consumer advertising and US Hispanic patient-consumers
نویسندگان
چکیده
منابع مشابه
Direct-to-Consumer Pharmaceutical Advertising
Types of Advertisements There are currently several types of DTC drug advertisements (Table 1).5,11 One type is the “help-seeking ad,” which provides only information about a medical condition and encourages patients to contact their physician but doesn’t mention a product.5,11 Another category is the “reminder ad,” which includes the product name; this type may provide information about streng...
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We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) patient visits. Physicians perfectly observe the patients' type (of illness), but rely on informat...
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We study effects of direct-to-consumer advertising (DTCA) in a market with two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients varying in their susceptability to medication are a priori uninformed of available medication. Physicians making the prescription choice perfectly identify a patient’s most suitable drug. Firms promote drugs to physicians (detailing)...
متن کاملTrade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
متن کاملJust What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products
Three out of four patients who ask their physician for a drug receive it. Do patients really wield so much influence? While empirical analysis of patient-level prescription claims reveals that advertising affects the choice probability, there are two caveats. First, promotions aimed directly at physicians affect prescription choice much more than promotions aimed at consumers, suggesting that a...
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ژورنال
عنوان ژورنال: Sociology of Health & Illness
سال: 2015
ISSN: 0141-9889
DOI: 10.1111/1467-9566.12314